Raleigh-Durham campaign studio

Campaign photo and video for jewelry, beauty and fashion brands.

Concept, casting, styling, hair and makeup, stills and short-form video, produced by one team on one invoice.

Plan a campaignSee the work
Model in navy satin wearing Jewelsmith fine jewelry, photographed by Alonza Mitchell in Durham, NC
Jewelsmith, 50th anniversary campaign

Campaigns for

Verne JewelryJewelsmithAltec LansingEdward Jones

Editorial: Elle Arabia, Cosmopolitan Bulgaria

Selected campaigns

01 · Fine jewelry · Durham, NC

Jewelsmith 50th Anniversary

The brief
Celebrate fifty years of a Durham jeweler with a campaign for store, web and print.
Delivered
On-model campaign, beauty portraits and macro detail of each piece.
Model in a navy halter wearing a Jewelsmith ring and earrings
Moonstone drop earring against navy satinSmiling model wearing Jewelsmith drop earringsJewelsmith pendant necklace on model

02 · Fine jewelry · North Carolina

Verne Jewelry

The brief
A campaign introducing Verne fine jewelry across web, social and paid ads.
Delivered
Two-model campaign, on-model detail shots, styling, hair and makeup.
Two models in green and gold satin wearing Verne Jewelry
Model in burgundy satin beside white roses wearing Verne JewelryClose-up of a Verne Jewelry earringModel in an off-shoulder dress wearing a Verne pendantTwo models in burgundy and ivory wearing Verne Jewelry

03 · Fine jewelry · Durham, NC

Jewelsmith Holiday Collection

The brief
Launch a handmade holiday collection with warm, premium images for store, web and social.
Delivered
Campaign stills, behind-the-scenes video, agency model casting, hair and makeup.
Model in red velvet wearing Jewelsmith holiday jewelry against a gold backdrop
Jewelsmith holiday pendant and bracelet on modelModel in red with a hand in her hair wearing Jewelsmith earringsClose-up of a Jewelsmith holiday earring

Services

Every engagement includes creative direction, retouching and usage licensing for your channels.

Campaign production

From $6,500

Concept and mood board, model casting, styling, hair and makeup, campaign stills and short-form video.

For a new collection or season.

Quarterly content partner

One shoot day every quarter

Campaign, product and social content planned around your four biggest moments of the year, on one set annual budget.

Now booking 2027. Pricing shared on a call.

Product and e-commerce day

From $2,500

Product and on-model images for your website, listings and ads, shot in studio in one day.

For new pieces between campaigns.

Process

  1. 01Discovery callThe collection, your customer, timing and budget.
  2. 02Mood board and quoteYou approve the look, casting, shot list and one clear price.
  3. 03Production dayTalent, stylist, hair and makeup and video, all coordinated.
  4. 04DeliveryRetouched stills and edited video, licensed for your channels.
“This was a great year, and I am so thrilled with your work and photos.”
Kristine Wylie, President, Jewelsmith
Model in window light wearing Verne Jewelry earrings

About

Alonza Mitchell

Ten years behind the camera, with editorial work in Elle Arabia and Cosmopolitan Bulgaria and campaigns for jewelers across North Carolina.

Stills and video are handled in-house. Stylists, hair and makeup artists and agency talent are brought in for each production.

Planning a launch for 2027?

Tell me about the collection, your timeline and budget. You'll hear back within one business day.

Start a campaign inquiryalonza@alonzamitchell.com
Alonza Mitchell Multimedia LLC · Raleigh-Durham, North CarolinaLooking for portraits or headshots? Personal sessions