01 · Fine jewelry · Durham, NC

Jewelsmith 50th Anniversary

The brief. Celebrate fifty years of a Durham jeweler with a campaign for store, web and print.

The approach. Deep navy satin against a dark set, so the gold and stones carry every frame. One model, beauty lighting, and tight macro detail of each piece.

Delivered. On-model campaign images, beauty portraits and detail shots, retouched and licensed for the store, the website and print.